One thing that a lot of fishermen underestimate is the role that “REAL” color plays in catching fish, TRUE color that is. Whether you are talking red, blue, green, or purple, they all appear to fish as grey in the deep depths. That’s because each spectrum of light can only travel so far before they start to fizzle out and become more colorless the deeper you go.
That’s unless the lure makes its own light.
Each Lightnin Lure is imbedded with a luminescent formula that allows it to gather and store energy in seconds from any light source, from sunlight to Q-beams. Once charged the Lightnin Lure will GLOW, emitting light, making it highly visible to predatory fish for many hours.
Imagine what this lure looks like passing by a bass in the murky waters of Okeechobee in the late afternoon or to a hungry Snook swimming in the brackish cross currents of the early morning hours of the Everglades.
I can tell you…to them it looks like DINNER!
